Turning Potential into Performance

Equipping your people with the confidence and capabilities to deliver measurable commercial results.

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Trusted By Leading Organisations Worldwide

Liverpool Virgin Media GU Expedia KFC M&S Trainline KP Graze Little Dot Studios Kiddylicious BBH Blair Partnership FIFA Lotus Motorola Octus Owkin Quickline Samsung Sky Smurfit Kappa Star Storck Quickline TT Group Verallia

We Build Training Around You

No off-the-shelf training here. We design practical training programmes around your business – combining commercial expertise with Emotional Intelligence to build skills that stick.

Step 1

Book Your Free Discovery Call

We ask the right questions to understand what success looks like for you.

Step 2

Design Your Bespoke Programme

We design a programme aligned to your goals, your people and the results you want to achieve.

Step 3

Deliver Lasting, Measurable Impact

Our experts help embed the skills and mindset shifts that drive sustained commercial performance.

Our Areas of Expertise

We focus on the critical commercial skills and behaviours that underpin high performance – from winning business to influencing positive outcomes.

These include:

Commercial Competencies

These are the core commercial capabilities your people need to perform at their best and drive business growth.

Skills Gained

Negotiation

  •  Move from win-lose to win-win outcomes
  • Build an appropriately ambitious mindset that maximises results
  • Understand different negotiating styles and handle tactics with confidence

Selling

  • Shift from transactional ‘telling’ to partnership ‘selling’
  • Uncover your customer’s needs through clever questioning
  • Build a compelling story that makes it easy for them to say yes

Influencing

  • Leverage your EQ to win your stakeholders’ hearts and minds
  • Recognise your own communication style and those of others
  • Flex your style to build trust and gain buy-in

Marketing

  • Move from activity to growth-focused marketing
  • Make smarter investment decisions and measure results
  • Influence stakeholders to drive business alignment and impact

Presenting

  • Manage performance nerves to present your best self
  • Deliver compelling and memorable messages
  • Handle challenging Q&As with confidence

Account Management

  • Turn raw data into actionable insights
  • Identify new opportunities and manage risks
  • Adopt a disciplined approach to planning and implementation

Leadership & Management

These are the practical skills and behaviours needed to lead, manage and develop high-performing teams.

Skills Gained

EQ Leadership

  • Dial up your EQ to bring out the best in people
  • Communicate a powerful vision that motivates and inspires
  • Master straightforward feedback driving real change

Management Mastery

  • Set meaningful KPIs that drive commercial performance
  • Optimise team strengths to deliver stronger results
  • Delegate with confidence and give meaningful feedback

Performance Coaching

  • Ask the right questions to build ownership and accountability
  • Master deep listening skills to hear what isn’t being said
  • Deliver feedback that drives growth and behavioural change

Executive Coaching

  • Unlock the behaviours that separate good leaders from great ones
  • Gain clarity on your leadership style using profiling tools
  • Turn challenges and transitions into catalysts for growth

Attitudes & Behaviours

These are the mindsets and daily habits that allow your people to remain resilient, confident and productive, even under pressure.

Skills Gained

Self-Awareness

  • Understand what drives you and your impact on others
  • Use DISC and Strengthscope® to fast-track your self-knowledge
  • Identify any blind spots that may undermine your impact

Resilience & Adaptability

  • Develop ‘bouncebackability’ when faced with setbacks
  • Harness your optimism and see change as an opportunity
  • Think creatively and stay solution focused to thrive in uncertain times”

Commercial Confidence

  • Move out of your comfort zone into your area of best performance
  • Silence your inner critic and banish imposter syndrome for good
  • Back yourself in high stakes moments and inspire confidence in others

Productivity & Time Management

  • Prioritise using the 4 Ds – Do, Delete, Defer and Delegate
  • Identify and eliminate ‘time stealers’ from your daily routine
  • Overcome procrastination through disciplined planning”

We’ll Find The Right Skill-Mix For Your Team

BOOK A FREE DISCOVERY CALL

Over 20,000 Copies Sold Globally

Master The Skills Of The Modern Professional

Inspiring guides by Nicole Soames, featuring the proven tools and techniques used in every Diadem programme.

“How have I got this far in my career without this training? I truly believe that this will change my performance in the future”
HAZEL CLARK, Head Of Marketing, Florette

“The time, commitment, passion, expertise and patience shown by Diadem supported our learning and provided a safe environment to work through the observed behaviours and skills”

PAUL TYNAN, Sales Director, Nestle Cereal Partners

“Coaching with Diadem has been a revelation. It has taught me that taking time out to understand what makes you and your organisation tick is 90% of the solution to ensuring you get the most out of every situation. The only downside is that the sessions are over way too soon!”​

DUNCAN MACDONALD, Executive Director, Hyperoptic
“The coaching techniques have given me the confidence to offer my support and resource to anyone within the commercial function who may need it.”​
HANNAH GIBSON, HEAD OF SPECIALIST BUSINESS UNITS, KP Snacks
“I can’t recommend Diadem’s Master Negotiator workshop highly enough – it was the best course I’ve ever been on! The high quality of the training on the day together with the personalised follow-up coaching has helped embed those transferable skills which are invaluable in my job.”​
JO WHEATLEY, SENIOR PARTNER DELIVERY MANAGER, Virgin Media O2
“This programme was really targeted to our business needs and wherever possible was applied to real examples, making it easier to consider how to use these tools and techniques when back in the “real” world!.”​
LAURA ATWELL , National Account Manager, Beiersdorf
“The Diadem trainers are really inspiring and involved the whole group. I really enjoyed the workshop and the energy they have.”​
ALI SYED, Commercial Director, Expedia Group
“Today I had a career defining meeting with the top brass of Virgin Media. Due to the skills acquired through the Diadem Master Negotiator training – the meeting was a breakthrough. In 22 minutes, we achieved a £20m saving.”​
JEFF WOLLEN, Executive Director, Virgin Media o2
“By using one of the STRONG techniques with a client I re-couped the total programme costs for myself and my seven colleagues.”​
ROB EVERETT, Client Services Director, COMAG
“Diadem have helped me transform both my content and performance in such a short space of time. They have the knack of spotting areas of improvement and give constructive advice on how to make your presentation memorable. Diadem are insightful, committed, fun and direct. I can’t recommend them and this course highly enough.”​
PETER ROBERTS, Senior Relationship Manager, Investec Bank

Talk to Us About Your Training Needs

Every business is different. Book your free call today and we’ll explore the training approach that will deliver the greatest impact for your people and business.

  • Book Your Discovery Call

    Our team will be in touch within 24 hours to schedule your call.