How to Build ‘Brand You’
As this year’s Nobel Peace Prize captures the world’s attention, it also raises the age-old question of legacy and what you want to be known for? The story of Alfred Nobel himself is a ...
3 ways to build ‘Brand You’
The news that Rishi Sunak has appointed Amber de Botton, the ITV head of UK News, as his new Director of Communications shows just how critical he sees building ‘Brand Rishi’ to restoring the Conservative ...