About Us


Who We Are


Founded in 2009 by Nicole Soames, Diadem helps people develop their commercial EQ skills through training and coaching.

Based in London, we are a team of 15 people, with a wealth of Blue Chip and FMCG experience, extensive coaching and emotional intelligence skills and a passion for helping people unlock their commercial confidence so they can achieve their full potential.

We’ve worked with over 85 clients from a broad range of industries, helping transform people into commercial athletes in negotiation, selling & influencing, account management, marketing, presenting, coaching, strategy and leadership & management.

“Most of the training courses I’d attended over the years felt like tick-box exercises. I founded Diadem because I’m passionate about developing tailored training programmes, based on commercial know-how and EQ principles, that help people with their individual challenges so they can achieve real business success.”

Nicole Soames – CEO, Diadem


inbound marketing . press