3 Reasons Why Companies Need To Embrace EQ


The success of this year’s EQ Summit in London was proof – if further proof were needed – of the crucial role EQ plays in managing the challenges of leading business in the new economy.


The keynote speakers, including Dan Goleman, the best-selling author of “Emotional Intelligence”, Sir Ken Robinson, the most watched TED speaker of all time and Jeremy Darroch, Chief Executive of Sky, gave inspiring and invaluable insights into how EQ can help companies adapt, innovate and thrive in today’s challenging conditions.


So as a proud sponsor of the EQ summit, as well as a qualified EQ practitioner who has helped hundreds of people develop their EQ skills so they can stand out from the competition, here are the top three reasons why companies need to embrace EQ if they want to stay ahead of the game.


EQ Drives Employee Engagement

Given the high levels of employee disengagement today, it is more important than ever for companies to focus on ways of engaging their employees so they feel motivated and fulfilled. EQ is a powerful tool to help companies achieve this, as Jeremy Darroch highlighted when he described Sky’s company-wide “Believe in Better” approach, which encourages an improvement mindset instead of the fear of failure or blame. By drawing on emotional and social skills such as optimism, empathy and the ability to listen, Sky has created a shared sense of purpose that enables their employees to flourish whilst boosting overall productivity.


EQ Fosters Collaboration

As Helen Keller so powerfully said, “Alone we can do so little, together we can do so much” and this is undoubtedly the case in the business world. The ability to build on other people’s expertise and find out what they can bring to the table is key to commercial success whether you are dealing with colleagues, customers or suppliers. By harnessing your EQ and putting yourself in other people’s shoes, you will be able to build strong relationships that benefit both parties over the long term.


EQ Fuels Innovation

As Sir Ken Robinson said, “If you want to innovate you need interaction” after all nothing is created in a vacuum.   So one of the key challenges facing leaders today is how to develop your team’s emotional skills to ensure you foster an environment that encourages creativity and innovation. Google have clearly achieved this by creating physical space within their buildings where people can come together to eat, talk and build relationships that encourage the creative flow of ideas. By creating a “safe” environment for your employees to share ideas and take risks, you will reap the reward of increased innovation that will keep you ahead of the competition.


EQ undoubtedly plays a crucial role in driving employee engagement, fostering collaboration and fueling innovation. The challenge for business leaders today is to take practical steps to put the theory into practice so that their employees are given the right emotional skillset to be able to adapt, innovate and thrive in the new economy.


If you’re ready to take your EQ skills to the next level, then contact us today to find out how we can help you achieve your commercial personal best in negotiation, selling, presenting and leadership. For more information, call 01923 822766 or email jo@diademperformance.com




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