Nicole Soames

Founder and CEO

Nicole is a passionate believer that successful training must be tailored to the needs of the individual and delivered in an inspiring and motivational way to achieve tangible results. It is this guiding principle together with her impressive commercial insight and dynamic and innovative approach that led Nicole to found┬áDiadem Performance. With her extensive commercial expertise gained from 12 years managing large sales teams for Unilever and United Biscuits, followed by seven years designing and delivering training programmes across the globe, Nicole has successfully coached many hundreds of individuals from sales execs to CEOs. Nicole’s charismatic leadership style and ability to drive change allows people from a diverse range of organisations to think and act outside their comfort zone and unlock their true potential. She is also the author of the “The Negotiation Book”, a practical guide to help you become a master negotiator.